Chapel Hill, North Carolina

April 7, 2023 

Heels4Life is excited to partner with tree3, an E-commerce marketplace that will provide a storefront for officially licensed Carolina gear as well as everyday household items. Fans and supporters can access the site through Heels4Life’s new website – A portion of every purchase goes to Heels4Life in support of its NIL efforts.

“It’s another exciting day for Heels4Life and the UNC football community. tree3 presents an opportunity for our supporters to have a singular home for their online shopping needs while helping our athletes and collective. Buy a UNC hoodie or your household items – it all helps Heels4Life’s mission. Truly a win-win.” said Graham Boone, Heels4Life Executive Director. 

“tree3 is thrilled to be partnering with Heels4Life as a premier partner in revolutionizing the NIL Collective space.  As a forward-thinking, engaged, and business-minded Collective, Heels4Life presents itself as the ideal partner to help us carry this mission out and we are thrilled to power their inaugural storefront.” said UNC alumni and tree3 CEO Katina Kenyon.

The tree3 storefront will provide unique, curated collections for fans. The initial collections include one to be able to shop like starting QB Drake Maye and another that showcases summer-themed items like flip-flops and grilling items.

There will be special discounts and new collections throughout the year to help meet the needs of the customers and the fans. Through the help of tree3, supporters of Heels4Life and Carolina Football will be able to get the same products from officially licensed brands at the same prices as other online retailers. 

For more information on Heels4Life:

Heels4Life is a private collective supporting the UNC Football Team and its players through educational, promotional, and non-profit efforts in the new Name Image and Likeness (NIL) landscape. The collective works with the UNC donor community and its businesses to leverage opportunities to provide support for the student-athletes and help prepare them for life beyond Chapel Hill. 

– tree3 is the first and only eCommerce platform devoted to NIL Collectives, the brands they promote, and their fans. tree3 makes it easy for UNC fans to support their team through purchases of thousands of products from their branded storefront, with one-cart shopping experience. Collectives have complete control over the brands they feature, their image, and their messaging – providing a multitude of products their fans purchase everyday, with every purchase giving back to the collective.