Chapel Hill, North Carolina
March 29, 2023
Heels4Life is announcing a partnership with software company Infinite Reality to help manage
all back-end technology for the Name, Image, and Likeness (NIL) collective of UNC Football.
Infinite Reality, and their Xchange Factor NIL platform, will lead all aspects of web
development, player obligation tracking, and membership services. The new Heels4Life website
will be the central hub for access to exclusive content, memorabilia opportunities, digital
experiences, as well as educational information on the NIL landscape in college sports.
“We spent a great deal of time considering who would be our partner in this space and Infinite
Reality represented a leader in technology as well as a personal alignment with our NIL goals.”
Executive Director of Heels4Life, Graham Boone, stated. “We believe this is just the beginning
of a robust partnership that will allow UNC Football fans unprecedented access to the program
and its amazing players.”
David Hickson, Head of NIL for Infinite Reality stated, “We are excited to launch our
partnership with Heels4Life. We are proud of our long history building enterprise level
technologies for some of the top fanatical audience brands in the world. In the NIL space, we
have been fortunate to work with great leaders and the most highly respected brands, Adding
Heels4Life to our portfolio of partnerships along with The Iowa Swarm, The Grove, The Battle’s
End, The Illini Guardians, Country Roads Trust and others, helps us to strengthen our position as
the leading provider of technology for NIL Collectives”
The new website will offer numerous ways for the public to get involved in support of
Heels4Life and Carolina Football. Website membership tiers will start as low as $10 and range
up to $500 per month, with respective benefits increasing as donations escalate. For donors who
are interested in a higher level of support, Heels4Life offers the Founders Club. Information can
be requested through the website about the donation levels and benefits associated with the
increased level of giving.
Members will receive individual portal access that will house benefits including digital town
halls with UNC Football coaches, longform articles on Heels4Life athletes, one-of-a-kind
merchandise drops and raffles, and invitations to in-person events such as away game watch
parties and home tailgates.
“NIL has irreversibly changed collegiate athletics. UNC represents the standard for excellence at
the national level and Heels4Life strives to match the same level of competition, inclusion, and
compliance.” Boone said. “Infinite Reality and Heels4Life have big plans for our supporters and
I can’t wait for our fans to get more involved.”
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Heels4Life is a private collective supporting the UNC Football Team and its players through
educational, promotional, and non-profit efforts in the new Name Image and Likeness (NIL)
landscape. The collective works with the UNC donor community and its businesses to leverage
opportunities to provide support for the student-athletes and help prepare them for life beyond
Chapel Hill.
For more information on Heels4Life:
info@heels4life.org
www.heels4life.org
For more information on Inifinte Reality’s Xchange Factor platform:
dhickson@theinfinitereality.com
www.xchangefactor.com